Social Media Management

“Don’t build links. Build relationships.”

 

Rand Fishkin

For social media management, branding plays a key role in building meaningful content for your business. You must strategise specific messages and visuals to consistently communicate your brand’s purpose and values to the right target audience.

Whether you need Business-to-Consumer (B2C) branding or Business-to-Business (B2B) branding, when you manage to do so, you will be able to form deep emotional connections with your consumers, resulting in brand loyalty.

Here’s how we grow your brand community through
social media management:

1. We set specific goals for your social
media sites.

Be it sharing a greater purpose, creating awareness, or attaining more partnerships, the content for your social media pages should embody most of the key purposes and focuses of your brand.

This is why we study your brand thoroughly to understand the needs and priorities before strategising a sustainable plan. Without clear goals, most brands face the issue of content ideation, where they run out of ideas rapidly and are unable to sustain their posts.

We help identify the goals your brand would like to work towards to craft a sustainable strategy that is suited for her.

2. We specify your target audience.

By setting your target audience correctly right from the beginning, we help your brand narrow down a pool of consumers that you would love to connect with, and vice versa.

Rather than throwing messages to the masses and hoping they connect; we first find the people who are receptive and are willing to listen and stay. This helps you to optimise your marketing budget without wasting any of it.

We find the people your brand wants to build communities with, and the tribes you want to strengthen for your brand to forge strong relationships with your consumers.

3. We combine visual and verbal to form meaningful content to appeal to your consumers.

Once we have identified your target audience, we are able to combine visual and verbal strategies to create meaningful content that they would love to see.

Memories from emotional connections outlive facts, which is why we ideate strategies to package your content in the right manner that appeals to them. Your brand is a living, breathing entity, of which the story never stops.

We string your social media content together to tell a coherent, consistent, and meaningful story about your brand to foster loyalty amongst your community.

ADORE だいすき

“Each time a woman stands up for herself, without knowing it possibly, without claiming it, she stands up for all women.”

Maya Angelou

ADORE だいすき was founded with the purpose of empowering women who entrust the brand with their feminine hygiene. Since sanitary napkins lie closest to the most delicate area of our female body, ADORE だいすき took extreme care to choose the gentlest ingredients and encourage all women to care for their well-being.

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Building lasting relationships through social media.

Because ADORE だいすき was new to digital platforms, they needed a clear direction on the type of content that would be relatable for both the brand and her target audience. Without a clear direction, brands will quickly run out of ideas to share in the future. Furthermore, brands that focus only on products and promotion will soon find themselves stuck in the vicious cycle of a price war.

When it comes to setting up social media for a completely new brand – or perhaps a new direction for an established one – the brand must always have a clear objective in mind to plan their budget. They must also ideate meaningful content to form emotional connections with those who see their posts.

The preparation.

For ADORE だいすき, we began with the goal of increasing brand awareness and forming brand loyalty amongst her ladies. Following that, we developed a strategy targeted at the younger generation of females. By analysing her target audience and their consumer behaviour closely, this allowed us to better conceptualise their social media branding and social media calendar.

The launch.

Although conversation centring around periods is gradually opening up nowadays, it’s still considered taboo. Hence, for ADORE だいすき’s social media, we decided to open a safe space with no boundaries for women to discuss matters revolving around inspiring stories and feminine health. Women can tap on each other for advice, inspiration, comfort and experiences through ADORE だいすき’s community.

The follow-up.

Data is always incredibly important for social media management. Designs and ideas cannot be recycled. By tracking and evaluating the published posts, we would know what content works better for ADORE だいすき, and be able to streamline future posts in the same creative direction to retain her target audience’s interest and attract new ladies.

A credible direction to grow into.

Maintaining a social media account is never easy, taking dedication, time, and endless testing. With data and a brand system, ADORE だいすき has a credible direction for their pages that will ensure consistency and tangible growth even as they progress into the future.